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Effective Business Development Services
About the founder
Founding partner Barış Agun has been a business development professional for 27 years. He is a strategic thinker and knowledgeable in everyday business development and marketing activities with a creative, enthusiastic, and innovative approach. He actively researches market trends, identifying growth opportunities, and building strategic relationships with potential partners for clients.
Barış has excellent communication skills and analytical abilities to enable clients to understand organisational needs while providing customer insights and presenting high-value partnership proposals. He also adapts successfully to differing market conditions, and client preferences. Being adaptable ensures resilience and for the ability of his clients to thrive in dynamic environments. Barış’ interpersonal skills work seamlessly with cross-departmental teams in a law firm. Effective teamwork ensures a unified approach to business development, maximising collective strengths across the law firm.
Another key strength of Barış is his expert problem-solving skills, identifying challenges as opportunities for innovation. His strategic approach to overcoming obstacles contributes to continuous improvement and positions the client’s business for sustained growth.
Aug 2024: BA Business Development Agency - founder
Transforming Turkish law firms with expert business development services including consulting, marketing, and strategy development for local & international markets.
Skills: Business Development · International Business Development · Turkish legal market · Marketing Strategy · Social Media Marketing · Business Networking · Strategic Communications · Strategic Partnerships. Organising and hosting bespoke events and conferences for Turkish in-house legal counsel across İstanbul, Ankara, İzmir.
Sep 2017 – Aug 2024: The Legal 500 (Legalease) – business development manager
Managing all marketing and profiling for law offices in multi jurisdictions. Organising and hosting multi-international events across the UK, US, Europe including Türkiye. Dedicated business development manager for Türkiye between May 2019 and August 2024.
September 2015 – September 2017: Vohkus - partner marketing manager
Managing all marketing and new business opportunities for the top 50 largest technology companies in the UK including Microsoft, Apple, Symantec, VMWare, Google, Dell, HP, IBM, Samsung, Toshiba and Kaspersky.
Jan 2006 – September 2015: Insight Enterprises - vendor marketing manager
The role is a proactive vendor management and sales role with a view to managing Insights relationship with its vendors and maximising funding available for promotion - key customer catalogues, specialist catalogues, vertical mailings, e-marketing, customer events, industry events and bespoke sales activities. In addition, a major part of the role is to develop business relationships with new vendor partners and increase the overall marketing funding available to Insight.
Oct 1999 – Dec 2005: Legal Week – key account marketing director
Selling Display and Recruitment advertising across all the companies titles during my six years at the company: Legal Week, Legal Director, Legal IT, Legal Week Global and Legal Week Student. Accounts included Top 100 UK Law Firms, Barrsiters Chambers, Legal Recruitment Consultancies, Legal Services companies, IT Vendors and Advertising Agencies - building existing relationships and new business revenue streams.
Our brands
The GC Elite Türkiye 2025 celebrates the achievements and expertise of in-house legal counsel in the Turkish legal sector.
The GC Elite Türkiye 2025 accolade highlights the innovations, achievements, and challenges faced by these legal professionals, while also showcasing rising stars within their organizations.
The Premier Event For Turkish Legal Counsel
At GC Akademi Türkiye, we are passionate about providing high-quality mentorship and education to young in-house legal counsel. The story began with a desire to make mentorship and education accessible, regardless of background or location. GC Akademi Türkiye can become a powerful tool that can transform the careers of junior in-house legal counsel.
Inspiring interviews with female attorneys to encourage, mentor and support the new generation of women lawyers in Türkiye
We started GC Social with a simple goal in mind: to create a platform that makes it easy for in-house legal counsel to connect with others who share similar interests and passions.
Boosted morale and wellbeing: group activities inject fun and excitement, boosting morale and creating a more positive outlook for people to feel motivated and enthusiastic while keeping on top of their wellbeing.